OLED Screens and Advertising
The post below originally appeared in my personal blog.
It’s a basic run-down of what OLED (organic light emitting diode) technology is and why it is making waves with emerging media advertisers like Clout.
- Charles
- Flexible OLED Screen (Source: Wikipedia)
The thinkers that are joining the fold at Clout have a keen excitement about one amazing emerging space in high technology: what incredible promise a future with thin, flexible, ultra high-def screens holds for advertisers.
OLED screens have been in our lives for a couple of years now; it’s marketplace and technological maturation is advancing rapidly.
The first OLED monitor that I spent time with was Sony’s XEL-1. For a nerd, it was a benchmark moment on par with when I first unboxed a Sony PVM cube monitor back in the day: jaw dropping video, engineering, design. However, I still marvel at every new OLED screen that I see contemporaneously: the crispness, clarity and surreal thinness of the screens are a modernistic marvel for marketers.
I’ve always been a pioneering user of thin and/or flexible screens for commercial media in the recent past. I have used everything for kiosk displays, meetings and conferences, trade booths and the like. However, nothing can compare to the OLED world that we business professionals are entering into.
Because they don’t need a backlight built-in, OLED screens have deeper, richer, realer black-levels and can be manufactured to be so thin that they can be flexible. Add multi-touch capability and some interactivity; when embedded in, wrapped or attached to strategic spaces, OLED screens will become a digital marketers best friend.
What’s more, their more advanced LED make-up and/or use of cold cathode fluorescent lamps produce the amazing contrast ratio you see (and make OLED screens brilliant and clear in low light conditions, something that will influence advertising greatly).
OLED screens are already all around us on new TV’s and PC monitors, micro screens (aka “baby monitors”), handhelds and mobiles. And, we are increasingly seeing it in signage and advertising applications.
They can even be simply used as actual lights, themselves, to illuminate indoor and outdoor spaces… something that has our imaginations spinning for marketing applications…
