Charles Crosbie, President
Charles established Clout as the culmination of his twenty years of experience in Toronto’s media industry.
His career started in the television commercial production industry. After studying in Acadia University’s debut Advantage program, Charles worked with Young & Rubicam Advertising.
At Y&R, he led their broadcast studio and went on to become a Producer (helping to create tv and radio commercials, corporate, cinema and interactive projects for clients like Ford, Sears, AT&T and Colgate-Palmolive).
Charles went on to become an executive at Rogers Communications, helping to launch and helm a broadcast and interactive production subsidiary.
After a few years working with some great clients and companies in Canada and the US (such as the Toronto Symphony Orchestra, Washington Ballet and Fuel Industries), Charles established Clout in response to the industry’s new, emerging needs.
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Michel Giguere, Creative Director
Michel has a strong strategic, aesthetic and creative background: prior to Clout, Michel worked in entertainment and in marketing with companies like Disada Productions.
He is a Communications Studies (with a focus in Advertising, Persuasion, and Public Relations) graduate of Carleton University.
Michel’s creative marketing expertise, accompanied with skills in writing and design, makes Michel and indelible member of our team.
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Kayla Araujo, Art Director
Kayla is an incredible designer who makes all of our work shine.
She is a graduate of Algonquin College’s Advertising and Marketing Communications program.
Kayla has an eye for the visual and is our in-house “graphics techy”, whose fresh expertise adds a nice touch to Clout Marketing.
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Liz Verdon, Social Media Manager
Liz Verdon is a Business Marketing graduate from Algonquin College with a focus in marketing communications.
She has a high proficiency in social media platforms, as well as the ability to problem solve effectively. Liz expresses professionalism, and by being fully bilingual, it has helped her build strong oral and written skills.
Her educational background, technological expertise and willpower make her a positive contribution to Clout.
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